Enhance Promotion Management of The Go Mandalika as A Promotional Program in Central Lombok

Alam, Salman (2024) Enhance Promotion Management of The Go Mandalika as A Promotional Program in Central Lombok. Masters thesis, Politeknik Negeri Bali.

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Abstract

This study aims to examine how digital promotion management through a program called Go Mandalika runs this program has been running since March 2021 using 5 platforms, namely the Website at www.gomandalika.com, Instagram (@gomandalika), TikTok (@gomandalika), Facebook (Go Mandalika), Youtube (Go Mandalika). This program is designed to increase tourist visits, provide information about tourist destinations, and document the activities of the Central Lombok Tourism Office. However, it still has some obstacles. The method used is descriptive qualitative by also displaying quantitative data such as tourism visits and the number of posts for the past 3 years. Data collecting technic, observation, interview, and documentation using FGD for validation. Using deskriptive qualitative with step: Colecting data, data reduction, data condensasion and data display. For sample using 8 people as purposive sammple. The results found that the posting schedule was unscheduled, interaction with followers was still lacking, the use of paid ads did not exist, and collaboration with tourism influencers was still rare. The conclusions that researchers draw are that a better management model is needed for the Go Mandalika program, and the activeness and usefulness of this program must continue to be improved.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Digital Marketing, Promotion, Social Media, Go Mandalika
Subjects:	Ilmu Sosial Humaniora > Ilmu Sosial
Divisions:	Jurusan Pariwisata > Prodi S2 Perencanaan Pariwisata > Tesis
Depositing User:	Salman Alam
Date Deposited:	02 Aug 2024 04:24
Last Modified:	02 Aug 2024 04:24
URI:	http://repository.pnb.ac.id/id/eprint/10767

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