Implementation of Green Product and Green Place Strategy in Enhancing Environmental Awareness at Sthala, a Tribute Portfolio Hotel Ubud Bali

Dewi, Komang Ayu Della Puspita (2024) Implementation of Green Product and Green Place Strategy in Enhancing Environmental Awareness at Sthala, a Tribute Portfolio Hotel Ubud Bali. Undergraduate thesis, Politeknik Negeri Bali.

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Abstract

This research was conducted at Sthala, a Tribute Portfolio Hotel Ubud Bali. This study aims to analyze the implementation of green product and green place and the effect of green product and green place implementation in increasing environmental awareness at Sthala, a Tribute Portfolio Hotel Ubud Bali. The data collection methods used are observation, questionnaires, interviews, documentation, and literature study. The sample used was 28 respondents with purposive sampling, a sampling technique where researchers select subjects based on specific characteristics deemed relevant to the research objectives. The analysis techniques used in this research are descriptive statistical analysis and qualitative descriptive. Data processing is done with the help of Microsoft Excel. The data obtained from distributing questionnaires is then calculated as the score and percentage to categorize the calculation results into 5: Very high, High, Medium, Low, and Very Low. The first research result is the implementation of Green Product and Green Place. The first research result is the Implementation of Green Product and Green Place at Sthala, a Tribute Portfolio Hotel Ubud Bali on the green product variable scored 92.9%, and on the green place variable scored 94%, which means it gets very high criteria. Then, each variable averaged 93.45%, so the Implementation of Green Product and Green Place at Sthala, a Tribute Portfolio Hotel Ubud Bali, has been implemented well. In the second study, namely the effect of implementing green product and green place based on the results of interviews, there is a significant effect between the implementation of green product and green place in enhancing environmental awareness. Some of the practices carried out such as cleaning blitzes, sorting waste, to using tumblr bottles. It is hoped that with this research, Sthala, a Tribute Portfolio Hotel Ubud Bali, will maintain and develop the implementation of green products and green places and always increase the environmental awareness of stakeholders so that they can commit to creating a comfortable and beautiful environment.

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