Implementation of Digital Marketing at The Trans Resort Bali in Building Brand Awareness

Suryantara, I Putu Gede Oka and Sutama, I Ketut and Puspita, Ni Putu Lianda Ayu (2022) Implementation of Digital Marketing at The Trans Resort Bali in Building Brand Awareness. Repositori Politeknik Negeri Bali..

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Abstract

This research was conducted at The Trans Resort Bali, located on Sunset Road, Badung, Bali. This study aims to determine the effectiveness of the application of digital marketing in building brand awareness at The Trans Resort Bali. The problem in this study is how to implement digital marketing at The Trans Resort Bali in building brand awareness. Data processing was carried out with the help of interviews and also social media. This research was conducted using data analysis techniques, namely descriptive qualitative. The steps taken were to identify the most influential and least influential factors in the application of digital marketing in building brand awareness of The Trans Resort Bali and to present the results of direct interviews with the Director of Marketing Communication, Mrs. Melody Garcia Siagian. The results of the discussion concluded that the efforts and impacts of implementing digital marketing by applying the 360 digital marketing method, google ads, and digital media and online media maintenance, in building brand awareness at The Trans Resort Bali can be said to be effective. Keywords: Keywords: digital marketing, brand awareness, social media

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