Multi-Competency Development: A Strategy to Strengthen The Resilience of Human Capital from Unpredictable Global Disruption at Wyndham Hotel Chain in Bali

Putra, Ratu Agung Bagus Ngurah and Ernawati, Ni Made and Murni, Ni Gst Nym Suci (2022) Multi-Competency Development: A Strategy to Strengthen The Resilience of Human Capital from Unpredictable Global Disruption at Wyndham Hotel Chain in Bali. Masters thesis, Politeknik Negeri Bali.

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Abstract

Human Capital is an important part of maintaining the continuity of life well-being, from one's self to the surrounding social environment. Global disruption that occurs suddenly and lasts for a very long time, directly or indirectly has a significant impact on labors. One example of global disruption is the Covid-19 Pandemic which has a massive negative impact, especially for those who work in the tourism industry; starting from a reduction in working hours, a decrease in the quality of work, and finally an impact on the loss of livelihoods (ILO, 2021). Tourism workers certainly do not give up on the situation and make various efforts to maintain the sustainability of their economy in an unfavourable situation. Many of them change jobs or do double work, but many of them fail and return to dire situations. Related to this situation, this research was conducted aiming to build a new competency development strategy for an employee, so that they have multi-competency capabilities in an effort to survive in the uncertain situation caused by the Covid-19 Pandemic. The location of this research is the four of Wyndham chain hotels in Bali, with the central research taking place at one of those hotel named Wyndham Garden Kuta Beach Bali. The aspects of the Human Capital assessed include five competency characteristics of the four Wyndham hotel employees which related to the competency trend carried out by tourism workers in Bali. The five characteristics are divided into Threshold and Differentiated characteristics. Threshold characteristics which are the essential characteristics consist of: 1). Knowledge and 2). Skills. While the Differentiated characteristic which is a superior distinguishing aspect consists of: 1). Self-concept and values, 2). Motives, and 3). Treats. By using mixed method research with exploratory sequential approach, the researcher divides the research process into 3 stages where the first stage is qualitative research, followed by the second stage with quantitative research and in the third stage is validating the model strategy on a Focus Group Discussion involving policy makers in the four Wyndham hotel chains in Bali. The first phase of the research involved 117 member representatives from 9 tourism professional associations as respondents to open-ended questionnaires which was analyzed using Nvivo 12 Plus software. In the second stage, the researcher involved 169 employees of the four Wyndham hotel chains in Bali who responded to closed-ended questionnaires, with an analysis of the level of interpretation using a Likert Scale. The last stage, the researchers involved 14 executive managers from the four Wyndham chain hotels in Bali to finalize and validate the Multi-Competency Human capital development model. Through all the stages of the research, the researcher succeeded in compiling a Model of Human Capital Multi-Competency Development that suitable for the characteristic of Wyndham hotel’s employees. The model named Sundae Multi-Competency Development, consist of 6 strategic steps includes; 1). Identification of Competency Trends, 2). Recommendation of Competencies, 3). Internal Intents Analysis, 4). Training and Development, 5). Certification, and 6). Own Multi-Competency. Further, researcher is also recommending new competencies that is relevant to be developed at Wyndham chain hotel in Bali related to current situation of tourism industry and the characteristic of Wyndham employees, researcher conclude the are 3 competencies to be recommended; 1). Teaching, 2). Marketing, and 3). Cooking.

Item Type: Thesis (Masters)
Subjects: Ilmu Ekonomi > Ilmu Manajemen > Manajemen
Ilmu Ekonomi > Ilmu Manajemen > Pemasaran
Ilmu Ekonomi > Ilmu Manajemen > Manajemen Industri
Ilmu Sosial Humaniora > Ilmu Sosial > Ilmu Kesejahteraan Sosial
Ilmu Sosial Humaniora > Ilmu Sosial > Humaniora
Ilmu Sosial Humaniora > Ilmu Sosial > Kependudukan (Demografi, dan Ilmu Kependudukan Lain)
Divisions: Jurusan Pariwisata > Prodi Perencanaan Pariwisata > Tesis
Depositing User: Ratu Agung Bagus Ngurah Putra
Date Deposited: 19 Sep 2022 11:22
Last Modified: 19 Sep 2022 11:22
URI: http://repository.pnb.ac.id/id/eprint/1292

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