The Existence of Mengesta Village as a Tourist Village in the New Normal Era

Putra, I Made Rony Mulia Kusuma and Oka, I Made Darma and Mudana, I Gede (2022) The Existence of Mengesta Village as a Tourist Village in the New Normal Era. Repository Politeknik Negeri Bali.

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Abstract

The purpose of this study was to determine the existence of Mengesta village as a tourism village in the new normal era. This study uses qualitative analysis techniques to analyse the existence of Mengesta Village as a tourist village in the new normal era. Using two data sources, namely primary data and secondary data. Primary data were obtained through the involved observation method and in-depth interviews. While secondary data was obtained through village documents, journals, books, articles, and websites that were related to this research. The theory used is the Tourism Area Life cycle (TALC) theory from Butler (1980). The results of the research conducted show that the existence of Mengesta Village as a tourist village in the new normal era is a tourist place that tourists have long discovered, there is control from local com-munities on tourism in the village and there are innovations carried out by the community who are members of the com-munity Mengesta Village tourism awareness group. In addition, the Mengesta tourism village has also carried out conven-tional promotions through directions to tourist villages and some have used digital media such as photos and videos up-loaded on social media. So that there is an increase in tourist visits to the Mengesta tourist village. However, no outside investment has entered the village and artificial attractions have not developed well. So that the existence of Mengesta Village as a tourist village in the new normal era based on the Tourism Area Life cycle (TALC) theory from Butler (1980) which is in the involvement phase. This study was conducted to determine the position of Mengesta Tourism Village as a tourist village in the new normal era, which can be used as a guide to find new strategies in developing Mengesta Tourism Village.

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