Green Supply Chain Management as an Efficiency Strategy for Operational Activities at The ONE Legian

Saputra, I Wayan Rio and Wendri, I Gusti Made and Sudiarta, Made (2022) Green Supply Chain Management as an Efficiency Strategy for Operational Activities at The ONE Legian. Repositori Politeknik Negeri Bali.

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Abstract

The purpose of this research is to determine the implementation of green supply chain management strategy that should be used by The ONE Legian in building an operation activities efficiency. Data collection methods used were observation, interviews, documentation and question-naires. The analysis technique that used in this research are descriptive qualitative analysis; Internal Factor Analysis Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal-External Matrix (IE), SWOT Analysis, and Quantitative Strategi Planning Matrix (QSPM). The results of the IFAS matrix analysis, the main strengths are hotels using environmentally friendly raw material products, hotel standard operating pro-cedures that are effective and efficient in their work, while the main weaknesses are inefficient ordering and delivery ar-rangements, inefficient production processes in optimizing the use of raw materials. Based on the results of the EFAS ma-trix analysis, it is known that the main opportunities are the selection of local suppliers as a form of improving the local community's economy, increasingly ad-vanced technological developments, while the main threats faced are the stability of raw material prices in the market, the use of technology the latest is not optimal. The results of the IE matrix research showed the company position in the Growth (Cell I). SWOT analysis produces 8 alternative green supply chain manage-ment strategies, where three alternative strategies were prioritized which were calculated by the QSPM matrix with a total TAS 293.15, 291.60 and 290.05.

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