Contribution of Online Platform Reservation to Increase Room Occupancy at The Apurva Kempinski Bali

Dewi, Ni Kadek Kartika and Astawa, I Ketut and Ernawati, Ni Made (2022) Contribution of Online Platform Reservation to Increase Room Occupancy at The Apurva Kempinski Bali. Repositori Politeknik Negeri Bali.

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Abstract

Abstract: This study focuses on the contribution of room reservation and room occupancy with the aim of knowing the contribution of the online reservation platform and which reservation platform contributes more to room occupancy at The Apurva Kempinski Bali. Data were taken by interview, observation, documentation, and literature study methods with data analysis techniques used, namely quantitative analysis, qualitative analysis and descriptive statistics from secondary data. The stages of data analysis techniques start from the classical assumption test, multiple regression analysis and hypothesis testing using the SPSS 25 program, as well as descriptive statistical techniques. The results of this study indicate that the calculated t value of each variable is greater than the t table value. Thus, this means that there is a significant influence from the contribution of the Online Platform Reservation on Room Occupancy. For the F test, the calculated F value is greater than the F table. Where this means that there is a simultaneous significant influence between Online Travel Agents, Hotel Websites and WhatsApp on Room Occupancy. Based on the data obtained, the growth of the contribution of Online Travel Agents, Hotel Websites and WhatsApp during 2019 - 2021 fluctuated every year. The average online travel agent contribution growth in 2019 was 31.67%, in 2020 it was 57.34% and in 2021 it was 33.41%. Meanwhile, the average hotel website contribution growth in 2019 was 22.97%, in 2020 it was 73.92% and in 2021 it was 49.45%. And the average growth of WhatsApp's contribution in 2019 was 0.00%, in 2020 it was 11.45% and in 2021 it was 25.85%. Among the three Online Reservation Platforms, the average growth of Hotel Websites is the largest.

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