Contribution of Online Platform Reservation to Increase Room Occupancy at Le Grande Bali

Rizkyani, Ni Kadek Intan Dwi and Wendri, I Gusti Made and Astawa, I Ketut (2022) Contribution of Online Platform Reservation to Increase Room Occupancy at Le Grande Bali. Repositori Politeknik Negeri Bali.

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Abstract

Abstract: This study entitled "Contribution Of Online Platform Reservation To Increase Room Occupancy At Le Grande Bali" which was carried out with the aim of knowing the contribution of Online Platform Reservation consisting of Online Travel Agent, Hotel Website and WhatsApps Duty Mobile variables on room occupancy rates at Hotel Le Grande Bali, as well as to find out which online platform has the most contribution in in-creasing the room occupancy rate. Data collection methods used are observation, interviews and documenta-tion studies. The data analysis technique used is qualitative analysis, and descriptive statistics from secondary data. Based on the results of data processing that has been carried out, the average contribution of Online Travel Agents in 2019 was 16.61%, in 2020 it was 79.82% and in 2021 it was 19.07%. The average contribution of Hotel Websites in 2019 was 111.45%, in 2020 it was 76.35% and in 2021 it was 25.40%. Meanwhile, the average contri-bution of WhatsApp Duty Mobile in 2019 was 29.30%, in 2020 it was 23.27% and in 2021 it was 13.46%. In 2019 the Hotel Website experienced the highest contribution growth, in 2020 the Online Travel Agent experienced the highest contribution growth, while in 2021 the Hotel Website again experienced the highest contribution development. Furthermore, overall, starting from 2019-2021 reservations through the Hotel Website have the most dominant contribution to the room occupancy rate at Le Grande Bali. In an effort to increase the room occupancy rate, it is better if Le Grande Bali optimizes the Hotel Website as a medium to increase the room occupancy rate at Le Grande Bali and Placing Online Travel Agents as a second priority in terms of improving strategies to increase room occupancy rates.

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