The Contribution of Reservation Resource to Increase Room Occupancy at Prama Sanur Beach Bali

Rahayu, Ni Made Ayu Nita and Sudiarta, Made and Astuti, Ni Nyoman Sri (2022) The Contribution of Reservation Resource to Increase Room Occupancy at Prama Sanur Beach Bali. Repositori Politeknik Negeri Bali.

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Abstract

Abstract: This research aims to determine the contribution of airline company reservations, the contribution online travel agent reservations and compare the two contributors to increasing room occupancy rates at Prama Sanur Beach Bali. Data collection methods used are interviews, observation, and documentation. The data analysis technique used is descriptive statistics with the help of Microsoft Excel. The results of research stated that the contribution of reservation sources from airline companies decreased in each period. For three periods, the airline company contributed 39.95%. The contribution of reservation sources from online travel agents has decreased every year. During these three periods, online travel agents contributed 16.17%. The comparisons from airline company reservation sources contributed more than online travel agents filling room occupancy rates at Prama Sanur Beach Bali from January 2019 to December 2021. The most contributing source from airline companies is Garuda Indonesia. Keywords: Contribution, Reservation, Airline Company, Online Travel Agent, and Room Occupancy.

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