The Influence of Mental Accounting on Feelings of Happiness Sandwich Generation Women in Sanur Kaja Village

Putra, I Made Muliyana and Dewi, Ni Wayan Kurnia and Sukra, I Nyoman (2022) The Influence of Mental Accounting on Feelings of Happiness Sandwich Generation Women in Sanur Kaja Village. Repositori Politeknik Negeri Bali.

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Abstract

The sandwich generation is produced due to the failure of the previous generation in managing and planning its finances. Financial-related behavior plays an important role in managing personal finances because financial-related decisions are often influenced by psychological biases such as mental accounting. Mental accounting is able to assist individuals and households in organizing, evaluating, and tracking their financial activities. This study aims to determine the effect of mental accounting on feelings of happiness in sandwich generation women in Sanur Kaja Village. The population in this study was the Sanur Kaja society who were female aged 41-56 years and the sample in this study was 287. The data analysis technique used in this study were Validity Test, Reliability Test, Normality Test, Descriptive Statistical Test, Simple Linear Regression Analysis and t Test using the IBM SPSS Statistics 25. The results of this study show that mental accounting has a positive and significant effect on feelings of happiness in sandwich generation women in Sanur Kaja Village. This shows that the better the mental accounting of a sandwich generation woman in Sanur Kaja Village, the happier the woman will be. The results of this study are expected to increase awareness regarding the importance of having mental accounting in order to make better financial decisions so as to increase the happiness of a woman.

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