The Effect of KnowIedge and Motivation on Interest in Investing in Capital Market in the Community of Klungkung District

Yoga, Afdika and Dwijayanti, Ni Made Ayu and Sumiari, Kadek Nita (2022) The Effect of KnowIedge and Motivation on Interest in Investing in Capital Market in the Community of Klungkung District. Repositori Politeknik Negeri Bali.

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Abstract

Regarding investment knowledge and investment motivation on interest in investing in the global capital market, it must be informed to the public, especially the people of Klungkung District, both from the rich and the poor. The people of Klungkung District really need guidance to be able to find out investment early so that people are not consumptive and dare to start preparing themselves for financial stability later. This study aims to determine the effect of knowledge and motivation on interest in investing in the capital market in the people of Klungkung District. The independent variables used in this research are knowledge and investment motivation. The dependent variable used is investment interest. The type of data used in this research is primary data which is obtained by distributing questionnaires to respondents using a google form. The sampling technique in this research uses random sampling with a population of 59,290. The number of samples obtained were 398 respondents in the Klungkung District community using the slovin formula technique. Conduct validity and reliability tests to determine the data to determine whether or not a data is valid which can be further tested using the SPSS 20 for windows program. The data analysis technique used is multiple linear regression analysis technique. Decision making in this research is seen from the significance value of 0.05. The results of this research show that: (1) knowledge has a positive effect on investment interest. (2) motivation has a positive effect on interest in investing. (3) knowledge and motivation simultaneously affect the interest in investing in the capital market.

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