Implementation of Digital Promotion in Efforts to Increase Occupancy at Hotel Nandini Jungle Resort and Spa Bali

Wismaya, Ida Bagus Ari and Susanto, Budi and Elistyawati, Ida Ayu (2022) Implementation of Digital Promotion in Efforts to Increase Occupancy at Hotel Nandini Jungle Resort and Spa Bali. Repositori Politeknik Negeri Bali.

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Abstract

This study discusses the application of digital promotion in an effort to increase occupancy at the Nandini Jungle Resort and Spa Bali hotel. The purpose of this study was to determine the application of digital promotion at the Nandini Jungle Resort and Spa Bali hotel and to determine the efforts of Nandini Jungle Resort and Spa Bali in increasing occupancy. The method used in data collection is in the form of observation, interview, and documentation techniques. The data analysis technique used is triangula-tion technique, information is obtained from three informants, that is two sales and marketing staff and one sales and marketing manager. The results of the analysis obtained in the form of the application of digital promotion carried out by the Sales and Mar-keting Department of Nandini Jungle Resort and Spa Bali have been carried out well, this is proven from the similarity between the comparison indicators that the author uses with statements from interviewees. This is also reinforced by the results of observations that have been carried out by the author and have similarities with the results of the interview. The results regarding digital pro-motion development efforts, which will then be carried out by the Sales and Marketing Department of Nandini Jungle Resort and Spa Bali, are in the form of developing Digital Flyers, blast, promotional photos, video promotions, application media and elec-tronic media. All of these development efforts are predicted to be very influential and play a major role in all digital promotion activities of the Sales and Marketing Department

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