Implementation of Green Practice In Clay Craft Restaurant to Increase Guest Loyalty at Renaissance Bali Uluwatu Resort & Spa

Mahottama, I Gede Wahyu Putra and Suarja, I Ketut and Nadra, Nyoman Mastiani (2022) Implementation of Green Practice In Clay Craft Restaurant to Increase Guest Loyalty at Renaissance Bali Uluwatu Resort & Spa. Repositori Politeknik Negeri Bali.

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Abstract

This study discusses the application of green practice in increasing guest loyalty at the Clay Craft Restaurant at Renaissance Bali Uluwatu Resort & Spa. This study aims to determine the effect of green action, green food, and green donation partially and simultaneously on guest loyalty at Clay Craft Restaurant and to determine the most dominant variables between green action, green food, and green donations in influencing guest loyalty at Clay Craft Restaurant. . The population of this research is guests who visited Clay Craft Restaurant at least 2 times who visited 60 people. Data collection techniques in this study were through interviews, observation, questionnaires, and literature study. Data analysis used quantitative analysis of primary data which was processed using multiple analysis using the SPSS 25.0 application. The results of this study indicate the effect of either partially or simultaneously the variables of green action, green food, and green contribution on guest loyalty. The coefficient of determination shows a value of 0.544 which means that green action, green food, and green donations contribute to guest loyalty by 54.4% and the influence of 26.7% is influenced by other factors not discussed in the study. The effective contribution shows that the green action variable gives the most dominant influence in influencing guest loyalty, which is 24.9%.

Item Type:	Article
Subjects:	Ilmu Sosial Humaniora > Ilmu Sosial
Divisions:	Jurusan Pariwisata > Prodi D4 Manajemen Bisnis Pariwisata > Skripsi
Depositing User:	I Gede Wahyu Putra Mahottama
Date Deposited:	03 Oct 2022 02:08
Last Modified:	18 Oct 2022 05:26
URI:	http://repository.pnb.ac.id/id/eprint/4241

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