A Prototype of Proper Mice Tourism Import Shipment Handling in Bali

Erika, Made Herry and Oka, I Made Darma and Ernawati, Ni Made (2022) A Prototype of Proper Mice Tourism Import Shipment Handling in Bali. Repositori Politeknik Negeri Bali.

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Abstract

The research aims at determining the vital steps in handling MICE Tourism import shipment in Bali for smooth clearance, ease process and in time delivery to MICE venue. MICE Tourism, as one of hospitality levers has become vital sector to manage for economical purpose, in this case is revenue generation which is driven by the movement of MICE (Meeting, Incentive, Convention, and Exhibition). This would be needed especially for economic recovery post economic decline, which is impacted by COVID- 19 pandemic in Bali. According to central bank, Bank Indonesia, Bali’s GDP contributed negative growth at -4.1% YOY in Q1 2020. Significant declines occurred in Q2 2020 by -11.02%, Q3 2020 by -12.28% and Q4 2020 by - 12.21%. As stated earlier, MICE tourism would be one of the fastest solutions for tourism recovery. The handling of MICE Tourism, in Bali is very much related to venue management, event management, professional in-house officers including registration process, media relations, pre and post MICE activities. However, chaotic situation arises from the miss-handling of MICE Tourism import shipments in Bali. Limitation of information, knowledge, system and technology used in import process plays critical roles in the miss-handling. Thus, service failure would affect to MICE Tourism satisfaction level in associated with hotels or MICE venues, DMC(Destination Management Company), Tour Operator, Incentive House and Organizers respectively. Handling MICE Tourism would definitely require certain level of knowledge and skill set. It requires professionals in strategic planning, and detail applicable operating plan. MICE Tourism enables the movement of quality tourism globally as the average revenue per tourist and per event is higher compare to regular tourist average spend. In associated with MICE Import shipment, we will not only require professional involvement from Hospitality Industry, but also professional from Logistics & Supply Chain Industry. This enable a cross-industry practice to extend benefit to global industry with innovation as a competitive advantage, which is more relevant to today’s demand towards sustainable business.

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