Enrichment of Cvent Platform Content in Responding to Decline of Mice Demand at The Apurva Kempinski Bali

Ahmad, Riri Nurany and Murni, Ni Gst Nym Suci and Sutama, I Ketut (2022) Enrichment of Cvent Platform Content in Responding to Decline of Mice Demand at The Apurva Kempinski Bali. Masters thesis, Politeknik Negeri Bali.

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Abstract

This research was conducted to find out how The Apurva Kempinski Bali managed CVENT which experienced a decline in demand from 2018 to 2021, then to find out how the management managed and overcome the problem at The Apurva Kempinski Bali by creating the right model to be applied. The last is to come up with strategies or policies that can be implemented to address the decline in demand on the Cvent platform. The use of CVENT which has been used since 2018 serves to increase the accessibility of The Apurva Kempinski Bali earlier in the market. So that buyers who will stay at The Apurva Kempinski Bali will be more familiar with the products offered. Through the investment made through CVENT, it is hoped that it will create loyal repeater guests through orders received through PCO, DMC and Travel Agents, thereby creating a sustainable business. This study uses a qualitative method using data collection methods such as participatory observation and interviews which are then processed with Nvivo Plus 12. Through this research, it produces a model consisting of 4 stages, namely Reach, Act, Convert and Engage which can be used in new applications for management. CVENT at The Apurva Kempinski Bali.

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