The Effect of Green Product, Perceived Quality, and Health Awareness on Purchase Interest in Impiana Private Villas Seminyak Restaurant

Sukarmajaya, I Made and Ginaya, Gede and Nadra, Nyoman Mastiani (2022) The Effect of Green Product, Perceived Quality, and Health Awareness on Purchase Interest in Impiana Private Villas Seminyak Restaurant. Repositori Politeknik Negeri Bali.

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Abstract

Buying interest is related to consumer plans to buy certain products and how many units of product are needed in a certain period. The formulation of the problem and the purpose of this study was to determine the effect of green products, perceived quality, and health awareness on buying interest. The research was conducted at Impiana Private Villas Seminyak Restaurant. The population of this research is all visitors at Impiana Private Villas Seminyak in 2021, as many as 90 people. Therefore, the sample in the study was 90 people. The data collection methods were observation, interviews, questionnaires, and literature study. The data analysis techniques used are Validity, Reliability, Classical Assumptions, Multiple Linear Regression, Coefficient of Determination, t-test, and F-test. The research results are: (1) green products, perceived quality, and health awareness have a positive and significant effect on buying interest, where the calculated f value is 81.281, and the significance value is 0.000. (2) green product has a positive and significant effect on buying interest, where the t-count value is 4.160, and the significance value is 0.000. (3) perceived quality has a positive and significant effect on buying interest, where the t-count value is 3.219, and the significance value is 0.002. (4) health awareness has a positive and significant effect on buying interest, where the t-count value is 4.279, and the significance value is 0.000. (5) green products, perceived quality, and health awareness affect buying interest by 73%.

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