Indigenous Ethics in Tourism Education: Bali as a Case

Suamba, Ida Bagus Putu (2019) Indigenous Ethics in Tourism Education: Bali as a Case. The ASEAN EFL Journal, 4. pp. 4-19. ISSN 1738-1460

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Abstract

This study attempts to formulate basic principles of Balinese indigenous ethics that can be taught in education of Bali tourism; they are rooted in its tradition. These ethical values may be utilized in the tourism establishment and practices. This is a qualitative study, the data is taken through interviews to some researchers in tourism, government officers, stake holders, business persons concern, and library research. Amidst of influences of western style of tourism, it is found that there are some principles of indigenous ethics, viz. divinity, tri-hita-karana, tri-kala, purity vs. impurity, parallelism of two different poles of reality, tri mandala/tri-angga, balancing, atithi deva bhava, and speak nice words to other that may be used along with the Western ones. They can be grouped into three domains, viz. ethics for handling nature, human, and products or services including entertainment in tourism. These ethical values comprise of Balinese hospitality in tourism; and these thi ngs are taken carefully as to make sure the guest is satisfied and happy. It puts emphasis on the means rather of the end in line with the philosophy of work of Balinese. in tourism education, there are at least there are five connected parties, namely (1) government, (2) educational institution, (3) industries, (4) traditional local village (desa pakraman), and (5) mass media channels to educate people ethical values and wisdom. In practice they are basically connected in a system of education. Irrespective various channels may be utilized, either formal or non-formal or informal, or mix of them, the matter of ways to spread profiting modem means is worth to think for successful ethical education in tourism. The novelty of this research is an attempt to formulate principles of indigenous Balinese ethics that can be included in the tourism education

Item Type:	Article
Subjects:	Agama dan Filsafat Agama dan Filsafat > Ilmu Filsafat Agama dan Filsafat > Ilmu Filsafat > Filsafat Lain Yang Belum Tercantum
Divisions:	Jurusan Administrasi Bisnis > Prodi D4 Manajemen Bisnis Internasional > Publikasi
Depositing User:	Ida Bagus Putu Suamba
Date Deposited:	26 Dec 2022 04:30
Last Modified:	26 Dec 2022 04:30
URI:	http://repository.pnb.ac.id/id/eprint/4893

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• Indigenous Ethics in Tourism Education: Bali as a Case. (deposited 26 Dec 2022 04:30) [Currently Displayed]
  • Indigenous Ethics in Tourism Education: Bali as a Case. (deposited 29 Apr 2023 10:17)

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