Memotivasi Perilaku Hemat Energi dan Ramah Lingkungan di Sebuah Hotel

Santika, I Wayan Gede and Antara, Dewa Made Suria and Harmini, Anak Agung Ayu Ngurah (2013) Memotivasi Perilaku Hemat Energi dan Ramah Lingkungan di Sebuah Hotel. Bumi Lestari Journal of Environment, 13 (2). pp. 374-383. ISSN 1411-9668

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Abstract

The present study aimed to find out whether persuasive messages with descriptive norms and norms of reciprocation were better than the standard message in increasing participation in hotel’s reuse linens and towels program and to know whether similar studies conducted in the individualistic culture of the United States could be replicated for the Indonesian collectivistic culture. The study started by printing four different cards with standard, standard with bigger fonts, descriptive norms, and norms of reciprocation messages. Cards were placed in rooms of a hotel located in Bali. Results show that cards printed with descriptive norms and norms of reciprocation messages were indeed more dominant than the standard one in increasing participation in linens and towels reuse program. The results were similar to those conducted in the United States.

Item Type: Article
Subjects: Ilmu Teknik > Ilmu Keteknikan Industri > Teknik Enerji
Divisions: Jurusan Teknik Mesin > Prodi Teknologi Rekayasa Utilitas > Publikasi
Depositing User: I Wayan Gede Santika
Date Deposited: 12 May 2023 03:34
Last Modified: 12 May 2023 03:34
URI: http://repository.pnb.ac.id/id/eprint/5758

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