Forest Conservation Behavior in Rural Settlements: Variables that Influence Subjective Norms in Predicting Intention toward Forest Cutting

Santika, I Wayan Gede and Midden, Cees and Lemmens, A. M. C. (2010) Forest Conservation Behavior in Rural Settlements: Variables that Influence Subjective Norms in Predicting Intention toward Forest Cutting. In: The 2nd International Seminar on Tropical Eco-Settlements, 3-5 November 2010, Bali, Indonesia. (In Press)

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Abstract

The present study aims at finding variables that influenced subjective norms in determining intention toward forest cutting. The theory of planned behavior was used as the model of the research. A questionnaire was developed based on the model. The questionnaire comprised of two questions assessing intention toward forest cutting, five questions assessing attitudes, three questions assessing subjective norms, three questions assessing perceived behavioral control, and eight questions assessing each of the belief and its assessment. 240 questionnaires were randomly distributed to the people at four villages in the rural settlements of Enrekang, South Sulawesi, Indonesia. Multiple regression analyses revealed that intention toward forest cutting was predicted by subjective norms. Attitudes and PBC did not significantly determine intention toward forest cutting. To find out variables that influence subjective norms in predicting intention toward forest cutting, stepwise-backward regression analyses were performed. All components of beliefs and their assessment were simultaneously entered as independent variables. Results revealed that subjective norms toward forest cutting were determined by cost evaluation, benefit evaluation, beliefs about others expectation, perceived barriers, and perceived resources, β = .17, p < .01, β = .34, p < .001, β = .20, p < .01, β = .24, p < .001, β = .18, p < .01, respectively. Those components explained 46% variance in subjective norms. The implications of the results were discussed and some recommendations were drawn at the end of the study.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	Ilmu Teknik > Ilmu Keteknikan Industri > Bidang Keteknikan Industri Lain Yang Belum Tercantum
Divisions:	Jurusan Teknik Mesin > Prodi D4 Teknologi Rekayasa Utilitas > Publikasi
Depositing User:	I Wayan Gede Santika
Date Deposited:	09 Jun 2023 00:27
Last Modified:	09 Jun 2023 00:27
URI:	http://repository.pnb.ac.id/id/eprint/6368

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• Forest Conservation Behavior in Rural Settlements: Variables that Influence Subjective Norms in Predicting Intention toward Forest Cutting. (deposited 14 May 2023 14:32)
  • Forest Conservation Behavior in Rural Settlements: Variables that Influence Subjective Norms in Predicting Intention toward Forest Cutting. (deposited 09 Jun 2023 00:27) [Currently Displayed]

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