The Implementation of Sustainable Corporate Social Responsibility to Support the Green Hotel at Meliá Bali

Anggiliani, Ni Gusti Ayu and Triyuni, Ni Nyoman and Armoni, Ni Luh Eka (2023) The Implementation of Sustainable Corporate Social Responsibility to Support the Green Hotel at Meliá Bali. Undergraduate thesis, Politeknik Negeri Bali.

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Abstract

This study aims to analyze the implementation of Sustainable Corporate Social Responsibility and describe its percentage value in supporting the Green Hotel at Meliá Bali. The data analysis technique used is descriptive qualitative and statistical descriptive with data collection methods include observation, documentation, interview, questionnaire, and literature study. The informant determination was carried out through purposive sampling technique. The results showed that the implementation of Sustainable Corporate Social Responsibility at Meliá Bali has a percentage value of 100 percent in the “Very High” category. Sustainable Corporate Social Responsibility is supporting the Green Hotel has a percentage value of 96 percent in the “Very High” category including Environment (98 percent), Community (95 percent), Employment (93 percent), and Customers (100 percent). However, if it is viewed from each sub-indicator, Meliá Bali must make improvements, especially on the Community indicator which contains the sub-indicator “Housing development for the underprivileged to support the collaboration with local community organizations” and the Employment indicator which contains “Providing cooperatives by using green products”. Both of sub-indicators has a percentage value of 80 percent in the “High” category, so there is a need for improvement to maximize the implementation of Sustainable Corporate Social Responsibility to support the Green Hotel at Meliá Bali.

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