The Analysis of Employee Recruitment Efficiency through Social Media at Lv8 Resort Hotel

Swari, Ni Wayan Risha Ade and Astuti, Ni Nyoman Sri and Sutama, I Ketut (2023) The Analysis of Employee Recruitment Efficiency through Social Media at Lv8 Resort Hotel. Undergraduate thesis, Politeknik Negeri Bali.

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Abstract

This study aims to explore the process of employee recruitment through social media at Lv8 Resort Hotel and also to analyze employee recruitment efficiency through social media at Lv8 Resort Hotel. Data collecting techniques used are observation, interviews, documentation, and literature study. The data analysis technique used is qualitative. The results of this research, namely the recruitment process through social media at Lv8 Resort Hotel is not much different from other media-based recruitment processes, starting from identifying vacant positions and how many workers are needed, finding job information through job analysis, determining candidate sources, choosing recruitment methods and finally, calling candidates who meet job requirements. The recruitment process carried out involved stages that were well-planned and structured according to theory. In the use of social media in recruiting employees, Instagram and LinkedIn are equally efficient in recruiting candidates at Lv8 Resort Hotel.Instagram and LinkedIn reach different candidates. Instagram is more suitable for entry-level and operational, while LinkedIn is suitable for supervisor - managerial level. Suggestions that can be given are to increase the use of social media, such as using a paid account for LinkedIn and Instagram, to pay attention and make rules to the dissemination of job vacancy information by accountsthat do not have cooperation and this research can be developed further because there has not been much discussed in the field of hospitality.

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