Managing Eco-Friendly Wedding Venue for Luxury Wedding in The Right Two Wedding Planner and Event Organizer

Resen, Nyoman Sancita Karma and Ginaya, Gede and Mudana, I Gede (2023) Managing Eco-Friendly Wedding Venue for Luxury Wedding in The Right Two Wedding Planner and Event Organizer. Masters thesis, Politeknik Negeri Bali.

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Abstract

This research aims to know the application of eco-friendly venue for luxury wedding and the respondents’/VVIP guests’ responses to that application as well as the contribution of such application to the sustainability of the wedding industry. Based on two problems/research questions raised in this research, namely: (1) How does The Right Two Wedding Planner and Event Organizer manage the eco-friendly wedding event for luxury wedding and how does the practice of eco-friendly wedding management for luxury wedding contribute to the sustainability of the wedding industry? And (2) How do the luxury wedding guests respond to the eco-friendly wedding event organized by the The Right Two wedding Planner and event Organizer?, the data needed for the analysis and discussion are collected through the techniques of observation, interview, questionnaire distribution, and document study. Purposive sampling technique is used to determine the sample (30 respondents and 10 informants). The questionnaires are distributed to the respondents (VVIP guests) when they arrive at the registration table. Descriptive qualitative analysis is applied to obtain a clear picture of the overall situation of the wedding organization, and quantitative descriptive analysis using Likert’s 5-scale technique is adopted for supporting the descriptive qualitative analysis. Three theories used to approach the problems comprise the partnership theory, stakeholder theory and management theory. The result of the research indicates that the implementation of the eco-friendly venue for luxury wedding has been quite successfully done as indicated by the satisfaction gained by the clients as well as by the guests due to the highly agreeable implementation of the echo-friendly principle in all phases and sessions of the wedding event. With this success achieved the prospect for the sustainability of the wedding industry is likely to be great since satisfied clients are generally apt to talk about their happy experience, which tends to cause very powerful promotion effect (promotion by words of the mouth) upon the people around.

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