The Implementation of Green Action to Increase Eco-Friendly Behavior of Front Office Employee at Conrad Bali

Indasarini, Ni Made (2024) The Implementation of Green Action to Increase Eco-Friendly Behavior of Front Office Employee at Conrad Bali. Undergraduate thesis, Politeknik Negeri Bali.

	Text (Cover - Chapter 1, Chapter 5 and References) RAMA_93303_2015834036_0004077508_0808098402.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial Share Alike. Download (629kB)
	Text (Full Text) RAMA_93303_2015834036_Full.pdf - Accepted Version Restricted to Repository staff only Download (2MB) | Request a copy
	Text (iThenticate) RAMA_93303_2015834036_iThenticate.pdf - Accepted Version Restricted to Repository staff only Download (4MB) | Request a copy

Abstract

This study aims to analyze the implementation of Green Action in improving the Eco-friendly Behavior of front office employees at Conrad Bali. This type of research is a mixed method with 43 respondents and involves 2 informants. The data collection methods used in this study were observation, interview, and questionnaire distribution. The population of this study were front office employees, with saturated sampling techniques. The data analysis techniques used in this research were qualitative descriptive and quantitative descriptive analysis techniques consisting of data quality tests, correlation tests, classical assumption tests, hypothesis tests, and coefficient of determination tests. The results of this study indicated that the Conrad Bali front office department has implemented green action well, green action has a strong relationship with the results of the correlation test of 0.884, which shows a positive and significant influence on eco-friendly behavior. The value of the coefficient of determination is 0.758, which means that the implementation of green action contributes 75.8%, which has a high or strong influence in increasing the eco-friendly behavior of front office employees at Conrad Bali. While 24.2% is influenced by other variables outside this research.

Actions (login required)

View Item