MICE Management Functions Strategy Oriented to Sustainable MICE Dimensions at Hotel Indigo Bali Seminyak Beach

Partini, Ni Made Siska and Sari, I Gusti Agung Mas Krisna Komala and Astawa, I Ketut (2023) MICE Management Functions Strategy Oriented to Sustainable MICE Dimensions at Hotel Indigo Bali Seminyak Beach. Undergraduate thesis, Politeknik Negeri Bali.

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Abstract

This study aims to determine the implementation of MICE management oriented to sustainable MICE dimensions at Hotel Indigo Bali Seminyak Beach, as well as to analyze MICE management strategies oriented to sustainable MICE dimensions. The sustainable MICE dimension is an assessment guide for organizing MICE that adopts the values of sustainable development goals and the global code of ethics for tourism, as well as other values applied in the Indonesian MICE industry. Participants in this study were selected using a purposive sampling method. Data were collected through observation, literature study, interviews, group discussions, and documentation. Data analysis was carried out using a qualitative research approach through data reduction, data presentation, and drawing conclusions. The results of the study indicate that Hotel Indigo Bali Seminyak Beach has implemented most of the sustainable MICE indicators in their management practices. These achievements are evident across the planning, organizing, executing, and controlling functions. However, there are some indicators that require better implementation. Therefore, the recommended strategies include enhancing and maintaining the strengths of the implemented indicators and focusing on reducing weaknesses, such as increasing collaboration with local craft entrepreneurs, providing more handwashing facilities at events, committing to reduce single-use items, enhancing resources and accessibility for renewable energy solutions, utilizing electronic registration technology, creating engaging health information on social media or promotional materials, and implementing electronic questionnaires for event evaluations. Thus, this research is expected to contribute to the improvement and implementation of planning and controlling functions in MICE management.

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