Implementation of Green Action to Increase Pro-Environmental Behavior of Front Office Staff at Hilton Bali Resort

Putri, Kadek Karisma (2024) Implementation of Green Action to Increase Pro-Environmental Behavior of Front Office Staff at Hilton Bali Resort. Undergraduate thesis, Politeknik Negeri Bali.

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Abstract

This research aims to analyse the Implementation of Green Action to Increase Pro-Environmental Behavior of Front Office Staff at Hilton Bali Resort. This type of research is a mix method with 47 respondents and involves 2 informants. The data collection method used in this research is by conducting observations, documentation, distributing questionnaires, and interviews. The population of this study was front office staff at Hilton Bali Resort, with saturated sampling technique. The data analysis techniques used in this research are descriptive qualitative analysis and simple linier regression consisting of validity test, reliability test, classical assumption test, correlation tests, simple linier regression test, goodness of fit test, partial tests, determination coefficient tests, and analysis the level of green action. The results of this research indicate that Front Office Staff at Hilton Bali Resort is very high implemented of green action with a score of 88,93% which is in the range of 81 – 100%, the green action has a strong relationship with pro-environmental behaviour with the correlation test results of 0.600. The result of simple linier regression test is the green action variable has a positive influence on pro-environmental behavior, which means that every 1 increase in the green action variable will affect pro-environmental behavior by 1.417. The value of the coefficient of determination is 0.346, which means that the implementation of green action contributes 34,6%, which has a high or moderately influence in increasing pro-environmental behaviour of front office staff at Hilton Bali Resort. While 65,4% is influenced by other variables outside this research.

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