Optimalisasi Media Pemasaran Digital Melalui Metode Search Engine Optimization (SEO) pada PT. Generasi Berdampak Indonesia (PANAK.ID)

Ananta, Putu Anugerah and Suryadi, I Gede Iwan and Sitawati, Anak Agung Raka (2022) Optimalisasi Media Pemasaran Digital Melalui Metode Search Engine Optimization (SEO) pada PT. Generasi Berdampak Indonesia (PANAK.ID). Repositori Politeknik Negeri Bali.

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Abstract

ABSTRACT: This study aims to determine the use of digital marketing media with search engine optimization methods at PT. Generasi Berdampak Indonesia (Panak.id), and the impact of optimizing digital marketing media through the search engine optimization method at PT. Generasi Berdampak Indonesia (Panak.id). This research was conducted using a qualitative descriptive method with a case study approach. This study focuses on optimizing digital marketing media through search engine optimization methods by paying attention to four indicators, namely URL structure, content, meta tags, and interlinks. This research was conducted at the office of PT. Generasi Berdampak Indonesia (Panak.id) with digital marketing media in the form of the website "panak.id". Data collection methods used in this research are literature study, observation (observation), interviews, and documentation. The data analysis techniques used include interview transcripts, data reduction, analysis, data interpretation, and triangulation. Then the results of the data analysis can be concluded. The result of this research is that the optimization of digital marketing media through the search engine optimization method by paying attention to four search engine optimization indicators, namely URL structure, content, meta tags, and internal links can affect the quality of PT. Generasi Berdampak Indonesia (Panak.id). This can be seen from the increase in the number of visitors during the study period. Keywords: Digital Marketing, Digital marketing media, Search Engine Optimization, increase in visitors

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