Green Practice Implementation Strategies to Supporting A Sus-Tainable Environment in The Cliff Lounge The Apurva Kempinski Bali

Fernanda, Komang Okky Aditya and Sagitarini, Luh Linna and Oka, I Made Darma (2022) Green Practice Implementation Strategies to Supporting A Sus-Tainable Environment in The Cliff Lounge The Apurva Kempinski Bali. Repositori Politeknik Negeri Bali.

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Abstract

This research aims to determine the strengths, weaknesses, opportunities, and threats of the application of green practice at the Cliff Lounge The Apurva Kempinski Bali, to determine the strategy for implementing a green practice that should be carried out in supporting a sustainable environment. Data collection methods used are questionnaires, interviews, observation, and documenta-tion. The analytical techniques used are descriptive qualitative analysis, Internal Factor Analysis Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal-External Matrix (IE), and SWOT Analysis. The informant determination technique used in this research is purposive sampling with 3 informants and 10 questionnaire respondents. Based on the results of the IFAS analysis, it is known that 7 indicators are strengths and 3 indicators that are weaknesses with indicators that are the main strengths, namely the use of local and organic products, and indicators that are the main weaknesses, namely efforts to save water and electricity energy. Meanwhile, from the results of the EFAS analysis, it is known that 5 indicators become opportunities, and 3 indicators that become threats, with the indicators being the biggest opportunities, namely local traditions and culture that are in line with the application of green practice, and indicators that are the biggest threats, namely natural disasters. The results of the IE Matrix research place the company in a Growth position (Cell V). The SWOT analysis resulted in 12 alternative strategies including 5 SO (Strengths-Opportunities) strategies, 3 ST (Strengths-Threats) strategies, 2 WO (Weakness-opportunities) strategies, and 2 WT (Weakness-Threats) strategies that can be carried out in supporting a sustainable environment. at Cliff Lounge The Apurva Kemp-inski Bali.

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