Management Implementation of Puputan Badung Storynomics in Denpasar City Tour, Bali

Narottama, I Gde Hendra and Murni, Ni Gst Nym Suci and Mudana, I Gede (2022) Management Implementation of Puputan Badung Storynomics in Denpasar City Tour, Bali. Masters thesis, Politeknik Negeri Bali.

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Abstract

This study aims to determine the management implementation of the Storynomics concept of the Puputan Badung war story in the City Tour of Denpasar City and determine the management implementation model that can be used. The data collection methods used are interviews, participatory observations, documentation and FGDs. The technical analysis data used include POAC Implementation, Storynomics Approach, City Tour Concept, and Marketing Communication. Storynomics tourism as one of the concepts echoed by the current government in its aim to promote historical and heritage stories in tourist destinations has been eyed to begin developing in each region in Indonesia. Denpasar City has started to adopt the concept of storytelling in packaging historical stories, but the synergy built between each stakeholder has not been optimal. So that good cooperation is needed between each related party in developing the concept of Storynomics tourism in a sustainable manner in the future. So that the Denpasar tourism promotion media becomes wider. The development of this new marketing pattern is expected to be adopted by the government and tourism actors involved in it. So that it gives rise to a contribution in the form of optimal economic improvement both to Regional Original Income (PAD), the tourism supporting sector around tourism objects, the public society, as well as contributing knowledge and historical information.

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