Wirga, I Wayan and Dewi, Nyoman Indah Kusuma and Pasek, I Ketut and Saputra, Upayana Wiguna Eka and Dananjaya, Ida Bagus Gede (2022) The Effect of Entertainment, Interaction, Customization, Trendiness, and EWOM (Electronic Word of Mouth) Against Brand Image in The Digital Business Study Program of Bali State Polytechnic. In: Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022), 21-23 October 2022, Bandung, Indonesia (Hybrid).
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Official URL: https://www.atlantis-press.com/proceedings/icast-s...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Ilmu Ekonomi > Ilmu Manajemen > Pemasaran |
| Divisions: | Jurusan Administrasi Bisnis > Prodi D4 Manajemen Bisnis Internasional > Publikasi Jurusan Administrasi Bisnis > Prodi D4 Bisnis Digital > Publikasi |
| Depositing User: | Nyoman Indah Kusuma Dewi |
| Date Deposited: | 29 May 2023 06:33 |
| Last Modified: | 05 Jun 2023 11:16 |
| URI: | http://repository.pnb.ac.id/id/eprint/6065 |
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