Tax Consultant Competitive Strategy with SWOT Analysis (Case Study of Tax Consultants Smart Advisory Solutions)

Raharja, I Gede Agus Kerta and Subratha, I Nyoman and Sukra, I Nyoman (2022) Tax Consultant Competitive Strategy with SWOT Analysis (Case Study of Tax Consultants Smart Advisory Solutions). Repositori Politeknik Negeri Bali.

	Text (Artikel) RAMA_62301_1815644092_artikel.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial Share Alike. Download (136kB)
	Text (Surat Pernyataan Bebas Plagiarisme) RAMA_62301_1815644092_pernyataan.pdf - Submitted Version Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)

Abstract

Strategy is a planning tool in supporting a business in achieving its goals. Strategy is carried out to help companies make decisions to achieve certain goals. This study aims to determine the competitive position of the company if it is analyzed using the Strategic Advantage Profile (SAP) and to determine the competitive strategy in getting more by using the SWOT analysis technique. This study uses primary data sources with interview and documentation data collection methods. The analysis technique used is SWOT analysis. The first stage is the collection of internal data in the form of strengths and weaknesses, and external data in the form of opportunities and threats. The second stage is analysis of Strategic Advantage Profile (SAP), Environmental Threat Opportunity Profile (ETOP), SWOT Diagram and SWOT Matrix. The third stage is the decision-making stage to determine the company's strategy. The results show that the company is in quadrant I (Aggressive), which shows the strength to see opportunities taken from the Strengths-Opportunities (SO) strategy. SO strategies that can be implemented by the company include being located in the Bali area which has the opportunity to get more local and even national clients, conducting human resource training, collaborating with clients and prospective clients to build trust between the two parties in the business world. Keywords: Positioning, SWOT Analysis and competitive strategy.

Actions (login required)

View Item