The Implementation of Meta Business Suite in Increasing Brand Awareness at Hilton Bali Resort

Putra, I Gede Juni Nadyasa (2024) The Implementation of Meta Business Suite in Increasing Brand Awareness at Hilton Bali Resort. Undergraduate thesis, Politeknik Negeri Bali.

	Text (Cover - Chapter 1, Chapter 5 and References) RAMA_9330_2015834076_0002076007_0026098907_part.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial Share Alike. Download (992kB)
	Text (Full Text) RAMA_9330_2015834076_full.pdf - Accepted Version Restricted to Repository staff only Download (1MB) | Request a copy
	Text (iThenticate) RAMA_93303_2015834076_iThenticate.pdf - Accepted Version Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

This research aims to explore the effectiveness of Meta Business Suite in boosting brand awareness for Hilton Bali Resort in Bali, amidst the massive use of technology in the hotel sector's marketing. Meta, as a digital advertising platform, is expected to generate higher engagement compared to organic efforts. The study addresses two main questions: first, how Meta Business Suite implementation increases brand awareness; second, what the brand awareness level of Hilton Bali Resort is. Using simple linear regression analysis, the study finds that Meta Business Suite significantly enhance brand awareness, with each unit increase in Meta Business Suite boosting brand awareness by 0.355. Additionally, interval scale analysis reveals that the Implementation of MBS at Hilton Bali Resort ranks at the "Highly Implemented" level, with an average score of 88% from respondents. This study involved 100 respondents, including 69 followers from Instagram and 31 followers from Facebook. The conclusion is that Meta Business Suite are proven to be an effective tool in digital marketing strategies to enhance the brand awareness of Hilton Bali Resort.

Actions (login required)

View Item