Irawan, Purna (2024) Sales Promotion Implementation at Abraj Hypermarket Al Musbah Company in The Holy City of Makkah'. Masters thesis, Politeknik Negeri Bali.
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Abstract
For decades, tourism activities in the Kingdom of Saudi Arabia have revolved around religious pilgrimages, most tourists visiting Saudi Arabia due to religious purposes. This visitors aggregate the business chain opportunity due to pilgrimage travel. With its close proximity to the Masjid Al Haram, and it is exciting monthly promotions and offers, the Abraj Hypermarket is a popular shopping destination among pilgrims, tourists, and residents alike. The research aims to find out the sales promotion implementation at Abraj Hypermarket. This research uses qualitative methods with interviews, observations, document studies, and focus group discussions.The results showed that the deals creation perpetration model at Abraj Hypermarket is comprehensive and dynamic, incorporating a mix of traditional and digital marketing strategies. The model's success lies in its capability to acclimatize to client preferences, influence seasonal openings, and maintain a strong focus on client engagement and satisfaction. Through nonstop enhancement and invention, Abraj Hypermarket effectively sustains its competitive edge in the retail request of Makkah.
Item Type: | Thesis (Masters) |
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Uncontrolled Keywords: | Pilgrimage, Abraj Hypermarket, Promotional Strategies |
Subjects: | Ilmu Sosial Humaniora > Ilmu Sosial |
Divisions: | Jurusan Pariwisata > Prodi S2 Perencanaan Pariwisata > Tesis |
Depositing User: | Purna Irawan |
Date Deposited: | 08 Jan 2025 01:28 |
Last Modified: | 08 Jan 2025 01:28 |
URI: | http://repository.pnb.ac.id/id/eprint/15538 |
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