The Influence of Investment Knowledge, Individual Income, and Social Media Influencers towards Investing Interest Provincial Millennials Bali on The Indonesia Stock Exchange

Dewi, Gusti Ayu Putu Yunita and Karmana, I Wayan and Sugiarta, I Komang (2022) The Influence of Investment Knowledge, Individual Income, and Social Media Influencers towards Investing Interest Provincial Millennials Bali on The Indonesia Stock Exchange. Repositori Politeknik Negeri Bali.

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Abstract

This study aims to determine the influence of investment knowledge, individual income, and so-cial media influencers on the interest in investing in the millennial generation of Bali Province on the IDX. This research uses a quantitative approach. The object in this study is the millennial gen-eration who were born in 1980 to 2000 who are domiciled in Bali Province. Sampling used the slovin formula so that 100 respondents from the total population were obtained. The sampling technique uses simple random sampling. And data collection uses online questionnaires, the dis-semination of which is assisted by google form media. The data were then analyzed by multiple lin-ear regression analysis using ibm SPSS Statistics 23.0 applications. The results showed that In-vestment Knowledge, Individual Income, and Social Media Influencers had a positive and significant effect both partially and simultaneously on the interest in investing in the millennial generation of Bali Province on the IDX.

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