The Role of the Lobby Ambassador in Improving the Sustainable Product Knowledge of Tourists at the Apurva Kempinski Bali

Dewi, Ni Wayan Karuna and Sutarma, I Gusti Putu and Darlina, Lien (2022) The Role of the Lobby Ambassador in Improving the Sustainable Product Knowledge of Tourists at the Apurva Kempinski Bali. Repositori Politeknik Negeri Bali.

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Abstract

Abstract: This study aims to determine the role of lobby ambassadors on sustainable product knowledge of tourists based on 3 indicators, namely ecological, social, and economic. This study also aims to determine the effect of the role of the lobby ambassador on the sustainable product knowledge of tourists through 3 principles, namely subjective knowledge, knowledge goals, and knowledge based experience. Data collection methods are questionnaires to 65 respondents and interviews with the front office manager, literature study and documentation. Data anab lysis used is quantitative analysis and qualitative analysis, quantitative analysis is validity test, reliability test, correlation test, classical assumption test, simple linear regression test, coefficient of determination test and t test. The results of the quantitative analysis are the results of the reliability test on the lobby ambassador have a value of cronbach's alpha of 0.957 and sustainable product knowledge of 0.950 which shows that each variable has a value that is more than cronbach's alpha in the range of 0.70. The results of the correlation test of the role of the lobby ambassador on the sustainable product knowledge of tourists at the Apurva Kempinski Bali is 0.895. The results of the simple linear regression analysis test, the constant value is 0.651, meaning that if the role of the lobby ambassador is 0, then the sustainable product knowledge of tourists is 0.651, the coefficient of the role of the lobby ambassador is 0.836. If the role of the lobby ambassador has increased by 1, then the sustainable product knowledge of tourists will increase by 0.836. Based on the results of the recapitulation of each variable, the average lobby ambassador variable (X) is 3.60 and the sustainable product knowledge variable (Y) is 3.63. With a strong and positive relationship between the two variables, it shows that the role of the lobby ambassador is important and has a positive impact on the sustainable product knowledge of tourists at The Apurva Kempinski Bali. Keywords: Lobby Ambassador, Sustainable Product, Sustainable Product Knowledge.

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