Megantari, Komang Bya Putri (2025) The Influence of Attractions, Amenities, and Accessibility on Visitor Satisfaction in Penglipuran Village as A Sustainable Tourism Village. Undergraduate thesis, Politeknik Negeri Bali.

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Abstract

For years, Bali has been recognized as a global tourism centre that has developed community-based tourism since the early 2000s. Currently, there are around 294 operational and developing tourist villages in Bali that adopt sustainable tourism principles based on the Tri Hita Karana philosophy. One of the villages implementing this concept is Penglipuran Village. As a sustainable tourist village, aspects such as attractions, amenities, and accessibility play a crucial role in influencing visitor satisfaction. This study aims to analyse the effect of these three variables on visitor satisfaction in Penglipuran Village using a quantitative approach. Data were collected through questionnaires distributed to 68 respondents, selected using Cochran’s formula. However, only 62 responses were used due to outliers. The data were analysed using multiple linear regression with IBM SPSS Statistics 27. The results show that attractions and accessibility have a positive and significant effect on visitor satisfaction, while amenities do not. The coefficient of determination (R²) is 0.555, meaning that 55.5% of the variation in visitor satisfaction is explained by the three variables. Among them, attractions have the most significant positive effect. These findings highlight the need to strengthen attractions and accessibility in supporting sustainable tourism and improving visitor satisfaction in Penglipuran Village.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Visitor Satisfaction, Attractions, Amenities, Accessibility, Sustainable Tourism
Subjects: Ilmu Sosial Humaniora > Ilmu Sosial
Divisions: Jurusan Pariwisata > Prodi D4 Manajemen Bisnis Pariwisata > Skripsi
Depositing User: Komang Bya Putri Megantari
Date Deposited: 15 Jul 2025 13:20
Last Modified: 16 Jul 2025 10:00
URI: https://repository.pnb.ac.id/id/eprint/15929

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