The Impact of Electronic Word of Mouth on Visit Intention at Rumah Desa

Aryanti, Ni Made Mira (2025) The Impact of Electronic Word of Mouth on Visit Intention at Rumah Desa. Undergraduate thesis, Politeknik Negeri Bali.

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Abstract

This research identifies the implementation of electronic word-of-mouth and to find out the impact of electronic word-of-mouth on the visit intention at Rumah Desa. The data of this research were collected through a questionnaire, observation, and interview. The questionnaire was conducted online in the form of a Google Form. The sampling technique employed is purposive sampling, with 68 respondents consisting of past visitors, non-visitors, and followers of Rumah Desa’s social media. This research was conducted in mixed-methods analysis, which combines qualitative descriptive and Simple Linear Regression Analysis by IBM SPSS version 29. The result of this research indicates that the electronic word-of-mouth has been well implemented by descriptive statistics results, which recorded high average scores on each electronic word-of-mouth indicator, and the t-test results show a significance value of <0,001, indicating that electronic word-of-mouth has a positive and significant impact on visit intention.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Electronic Word of Mouth, Intensity, Valence of Opinion, Content, Visit Intention
Subjects:	Ilmu Sosial Humaniora > Ilmu Sosial
Divisions:	Jurusan Pariwisata > Prodi D4 Manajemen Bisnis Pariwisata > Skripsi
Depositing User:	Ni Made Mira Aryanti
Date Deposited:	08 Aug 2025 23:01
Last Modified:	08 Aug 2025 23:01
URI:	https://repository.pnb.ac.id/id/eprint/16041

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