The Effect of Online Review on Hotel Booking Intention at Six Senses Uluwatu

Pramesti, Putu Nugraheni Ayu (2025) The Effect of Online Review on Hotel Booking Intention at Six Senses Uluwatu. Undergraduate thesis, Politeknik Negeri Bali.

	Text (Full Text) RAMA_93303_2115834015_full.pdf - Accepted Version Restricted to Repository staff only Download (1MB) | Request a copy
	Text (Cover, Bab 1, Bab 5 dan Referensi) RAMA_93303_2115834015_0021076107_0030059504.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial Share Alike. Download (639kB)
	Text (iThenticate) RAMA_93303_2115834015_iThenticate.pdf - Accepted Version Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

This research is conducted to analyze the effect of online review in influencing potential guests’ room booking intention at Six Senses Uluwatu, Bali. The research is conducted using quantitative methods. Participants in this research are 96 local and international tourists aged 20-60 and have used online review platforms to search for online review about Six Senses Uluwatu. The platforms analyzed are those utilized by Six Senses Uluwatu to manage reviews which are Google Review, TripAdvisor, Booking.com, Trip.com, and Expedia. Data is collected through questionnaires and analyzed with simple linear regression. The results reveal that online review positively influences hotel booking intention at Six Senses Uluwatu. The improvement of online review indicators namely usefulness, reviewer expertise, timeliness, volume, valence, and comprehensiveness lead to significant increase of hotel booking intention. These findings highlight the importance of maintaining high-quality online review across all platforms for Six Senses Uluwatu to manage a steady presence in the luxury hospitality market.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Online Review, Hotel Booking Intention, Bali
Subjects:	Ilmu Sosial Humaniora > Ilmu Sosial
Divisions:	Jurusan Pariwisata > Prodi D4 Manajemen Bisnis Pariwisata > Skripsi
Depositing User:	Putu Nugraheni Ayu Pramesti
Date Deposited:	19 Aug 2025 01:35
Last Modified:	19 Aug 2025 01:35
URI:	https://repository.pnb.ac.id/id/eprint/16216

Actions (login required)

View Item