Analysis of E-Marketing Implementation on Tourist Visiting Decisions at Aan Tourism Village

Indrayani, Ni Luh Putu Dyah (2025) Analysis of E-Marketing Implementation on Tourist Visiting Decisions at Aan Tourism Village. Undergraduate thesis, Politeknik Negeri Bali.

	Text (Full Text) RAMA_93303_2115834060_full.pdf - Accepted Version Restricted to Repository staff only Download (2MB) | Request a copy
	Text (Cover, Bab 1, Bab 5 dan Referensi) RAMA_93303_2115834060_0031126359_0808098402_part.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial Share Alike. Download (405kB)
	Text (iThenticate) RAMA_93303_2115834060_iThenticate.pdf - Accepted Version Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

This study aims to analyze the implementation of e-marketing and its impact on tourists' decisions to visit Aan Tourism Village. The main focus of the research is to determine how e-marketing is applied through social media and websites, and to what extent these strategies contribute to tourists' decision making in choosing a tourist destination. The research employs a quantitative approach, utilizing a sample of 100 respondents, comprising tourists who have visited Aan Tourism Village and are active social media users. The sampling technique applied is purposive sampling. Data were collected through questionnaires and interviews with the village management to support the findings. The data analysis techniques used are descriptive quantitative analysis and simple linear regression. The results of the study indicate that the implementation of e-marketing has a positive and significant effect on tourists’ visiting decisions. A regression coefficient value of 0.834 suggests that every one-unit increase in e-marketing implementation leads to a 0.834-unit increase in tourists’ visiting decisions. A significance value of < 0.001 indicates a very strong and significant relationship between the two variables. These findings suggest that digital strategies such as the use of informative and interactive social media and websites can shape positive tourist perceptions and encourage interest in visiting Aan Tourism Village.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	E-marketing, Tourist Decision, Social Media, Website, Aan Tourism Village
Subjects:	Ilmu Sosial Humaniora > Ilmu Sosial
Divisions:	Jurusan Pariwisata > Prodi D4 Manajemen Bisnis Pariwisata > Skripsi
Depositing User:	Ni Luh Putu Dyah Indrayani
Date Deposited:	20 Aug 2025 06:50
Last Modified:	20 Aug 2025 06:50
URI:	https://repository.pnb.ac.id/id/eprint/16379

Actions (login required)

View Item