Room Redevelopment to Enhance Room Quality and Increase Occupancy Rates in Villa Kayu Raja, Bali

Herini, Forida Ayu (2025) Room Redevelopment to Enhance Room Quality and Increase Occupancy Rates in Villa Kayu Raja, Bali. Masters thesis, Politeknik Negeri Bali.

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Abstract

This research aims to assess the room redevelopment project at Villa Kayu Raja, focusing on enhancing room quality and increasing occupancy rates and design an applicable model for redevelopment projects in similar hospitality setting. The redevelopment process is essential to ensure the villa remain competitive and aligned with evolving guest expectations. Using a qualitative descriptive approach, the research collected both primary and secondary data through observations, interviews, document reviews and focus group discussions with eight key department heads. The project was implemented using the PMBOK (Project Management Body of Knowledge) framework, encompassing five key phases consist of initiating, planning, executing, monitoring & controlling and closing. Findings indicate that the redevelopment project significantly enhanced room quality and guest satisfaction, contributing to improved occupancy rates increase of 93.92%. Feedback from ten repeater guests, gathered through surveys and online reviews, further supports the success of the project. This study contributes and provide practical insights and valuable applied knowledge to the field of hospitality industry, particularly on how strategic room redevelopment projects enhance room quality and increase occupancy rates in similar villa properties.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Redevelopment, Room Quality, Occupancy, PMBOK
Subjects:	Ilmu Sosial Humaniora > Ilmu Sosial
Divisions:	Jurusan Pariwisata > Prodi S2 Perencanaan Pariwisata > Tesis
Depositing User:	Forida Ayu Herini
Date Deposited:	23 Aug 2025 10:04
Last Modified:	23 Aug 2025 10:04
URI:	https://repository.pnb.ac.id/id/eprint/17094

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