The Influence of Destination Image on Revisit Intention at Bukit Asah, Karangasem, Bali

Paramita, Ni Putu Dwika Sasta (2025) The Influence of Destination Image on Revisit Intention at Bukit Asah, Karangasem, Bali. Undergraduate thesis, Politeknik Negeri Bali.

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Abstract

A positive destination image, derived from direct experiences, is vital for encouraging revisit intentions among visitors. This study examines the differences in destination image perceptions between local and foreign visitors at Bukit Asah, Karangasem, Bali, and how these perceptions influence revisit intentions. Utilizing a quantitative approach, data were collected through questionnaires distributed to 110 local and 110 foreign visitors. Analysis was conducted using descriptive statistics, Independent-Sample T-test, and simple linear regression via SPSS software. Results from the Independent-Sample T-test revealed significant differences in destination image perceptions, with local visitors expressing more positive views, especially regarding natural attractions, tranquility, and affordability. In contrast, foreign visitors rated facilities and environmental cleanliness lower, a finding supported by interviews. The t-statistic test from simple linear regression analysis indicated that destination image positively influences revisit intentions for both groups, with a significance value of < 0,05. All three dimensions of destination image, cognitive, affective, and overall image, influence revisit intention. Local visitors are more likely to return due to proximity and emotional ties, while foreign visitors may only return if facility quality improves and more engaging activities are available. These findings highlight the need for effective destination image management to enhance competitiveness and foster visitor loyalty.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Destination Image, Revisit Intention, Bukit Asah
Subjects:	Ilmu Sosial Humaniora > Ilmu Sosial
Divisions:	Jurusan Pariwisata > Prodi D4 Manajemen Bisnis Pariwisata > Skripsi
Depositing User:	Ni Putu Dwika Sasta Paramita
Date Deposited:	26 Aug 2025 02:18
Last Modified:	26 Aug 2025 02:18
URI:	https://repository.pnb.ac.id/id/eprint/17200

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