Putri, Ni Putu Prisilia Amanda (2025) Analisis Penetapan Harga Kamar Hotel dengan Dynamic Pricing dalam Upaya Meningkatkan Room Occupancy di Hotel Samabe Bali Suites And Villas, Badung. Undergraduate thesis, Politeknik Negeri Bali.

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Abstract

Demand instability in the hospitality industry is the basis for this research, considering that such fluctuations can have an impact on not achieving room occupancy targets, especially in periods with low demand. In dealing with these conditions, it is necessary to implement adaptive strategies to optimize room occupancy rates, one of which is through pricing strategies with dynamic pricing. This study aims to identify the application of dynamic pricing as a pricing strategy at Samabe Bali Suites and Villas Hotel, Badung and identify efforts made to increase room occupancy. The method used in this research is descriptive qualitative method with data analysis techniques through triangulation, which includes the process of data reduction, data presentation, and conclusion drawing. Data were collected through observation, documentation, and in-depth interviews with two informants from the Sales and Marketing department. The results showed that Samabe Bali Suites and Villas Hotel has implemented a dynamic pricing strategy as one of the approaches in pricing policy to respond to market demand dynamics more adaptively and effectively. In addition, in an effort to increase room occupancy, there are several things to consider, namely increasing promotions during the low season with early bird prices and last minute, bundling packages and stay benefits. With the integration between the current strategy and the new strategy that is systematically prepared, Samabe Bali Suites and Villas, Badung hotel can optimize the pricing strategy with the aim of maximizing the hotel room occupancy rate.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Pricing, Dynamic Pricing, Room Occupancy
Subjects: Ilmu Ekonomi
Ilmu Ekonomi > Ilmu Manajemen
Ilmu Ekonomi > Ilmu Manajemen > Pemasaran
Divisions: Jurusan Administrasi Bisnis > Prodi D4 Manajemen Bisnis Internasional > Skripsi
Depositing User: Ni Putu Prisilia Amanda Putri
Date Deposited: 25 Aug 2025 08:03
Last Modified: 25 Aug 2025 08:03
URI: https://repository.pnb.ac.id/id/eprint/17305

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