Compensation Fairness and Driver Switching Intention: Evidence from KSU Sedana Murti Bali

Megano, I Wayan Julyan Satria (2025) Compensation Fairness and Driver Switching Intention: Evidence from KSU Sedana Murti Bali. Masters thesis, Politeknik Negeri Bali.

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Abstract

This study examines the relationship between compensation fairness and driver switching intention, with empirical evidence drawn from Koperasi Serba Usaha (KSU) Sedana Murti in Bali. A mixed-method exploratory sequential design was employed, beginning with qualitative exploration through Focus Group Discussions (FGDs) and in-depth interviews, followed by quantitative analysis using multiple regression. The qualitative phase revealed that drivers’ reluctance to remain on online platforms is shaped by perceptions of external fairness (full income without commission deductions and competitive fares), internal fairness (transparent operations and proportional incentives), and individual fairness (income adequacy to support personal and family needs). Additional non-financial factors such as professional pride, guest satisfaction, and work comfort also reinforced the preference for tourist taxi systems. Quantitative results confirmed these findings, showing that external fairness (X₁), internal fairness (X₂), and individual fairness (X₃) all significantly affect switching intention (Y), with an Adjusted R² value of 0.907. Among them, individual fairness emerged as the most dominant factor. These results validate the relevance of Compensation Fairness Theory and Switching Intention Theory within the framework of the Theory of Planned Behavior, demonstrating that perceived fairness strongly drives occupational decisions in Bali’s tourism transport sector. Building on these findings, the study developed the Compensation Fairness Applied Model (CFAM), a cooperative-based framework designed to enhance fair compensation and facilitate the transition of drivers from online taxis to tourist taxis. The model addresses external fairness through regulatory advocacy and tourism partnerships, internal fairness through transparent incentives and grievance mechanisms, and individual fairness through income protection schemes and financial literacy programs. Theoretically, this study contributes to the literature by integrating fairness and switching intention in the unique context of Bali’s tourism economy. Practically, it provides a policy-relevant framework for cooperatives, government agencies, and industry stakeholders to strengthen welfare protection, cooperative loyalty, and sustainable tourism transportation in Bali.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Compensation Fairness, Switching Intention, Online Taxi, Tourist Taxi, CFAM, Bali
Subjects:	Ilmu Sosial Humaniora > Ilmu Sosial
Divisions:	Jurusan Pariwisata > Prodi S2 Perencanaan Pariwisata > Tesis
Depositing User:	I Wayan Julyan Satria Megano, S.tr.par.
Date Deposited:	28 Aug 2025 02:36
Last Modified:	28 Aug 2025 02:36
URI:	https://repository.pnb.ac.id/id/eprint/17548

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