Krisna, Ni Nyoman Mutiara (2025) Perencanaan dan Implementasi Website E-Commerce Berbasis Wordpress sebagai Media Promosi pada Tropical Be. Undergraduate thesis, Politeknik Negeri Bali.

[thumbnail of Full Text] Text (Full Text)
RAMA_93308_2115744074_full.pdf - Accepted Version
Restricted to Repository staff only
Download (3MB) | Request a copy
[thumbnail of Cover, Bab 1, Bab 5 dan Referensi] Text (Cover, Bab 1, Bab 5 dan Referensi)
RAMA_93308_2115744074_0009098408_0008126111_part.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (479kB)
[thumbnail of iThenticate] Text (iThenticate)
RAMA_93308_2115744074_iThenticate.pdf - Accepted Version
Restricted to Repository staff only
Download (2MB) | Request a copy

Abstract

This research focuses on designing and developing an e-commerce website for Tropical Be, a local fashion business in Legian, Bali. Although located in a tourist area, the business still relies on offline sales and minimal social media, resulting in limited online visibility. To address this, the website was built using the waterfall method, which includes requirement analysis, system design, implementation, testing, and maintenance. Data collection was done through interviews with the store administrator. The website was created using WordPress, a web-based CMS chosen for its flexibility, affordability, and support for e-commerce features. Key elements include product listings, a shopping cart, and WhatsApp integration for direct orders. Testing was conducted using black box testing to check visual design, navigation, mobile responsiveness, and overall functionality. The results show that the website performs well and supports Tropical Be’s promotional needs. This website is expected to boost the brand’s online presence, reach more customers, and improve its professional image.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Website, Promotional Media, Tropical Be, Waterfall Method, WordPress, CMS, E-Commerce.
Subjects: Ilmu Ekonomi
Ilmu Ekonomi > Ilmu Manajemen
Ilmu Ekonomi > Ilmu Manajemen > Pemasaran
Divisions: Jurusan Administrasi Bisnis > Prodi D4 Manajemen Bisnis Internasional > Skripsi
Depositing User: Ni Nyoman Mutiara Krisna
Date Deposited: 28 Aug 2025 11:37
Last Modified: 28 Aug 2025 11:37
URI: https://repository.pnb.ac.id/id/eprint/17668

Actions (login required)

View Item View Item