Implementasi Bauran Pemasaran dalam Meningkatkan Penjualan Wedding Package pada Conrad Hotel Bali

Dewi, Ni Ketut Citra (2025) Implementasi Bauran Pemasaran dalam Meningkatkan Penjualan Wedding Package pada Conrad Hotel Bali. Undergraduate thesis, Politeknik Negeri Bali.

	Text (Full Text) RAMA_93308_2115744141_full.pdf - Accepted Version Restricted to Repository staff only Download (2MB) | Request a copy
	Text (Cover, Bab 1, Bab 5 dan Referensi) RAMA_93308_2115744141_0013069202_0808119202_part.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial Share Alike. Download (758kB)
	Text (iThenticate) RAMA_93308_2115744141_iThenticate.pdf - Accepted Version Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

This study aims to determine how the implementation of the Marketing mix in sales for Wedding packages at Conrad Hotel Bali. Data collection in this study was carried out by means of observation, documentation, and interviews. The results of the study show that the implementation of the Marketing mix in the sale of Wedding packages at Conrad Hotel Bali is (1) Product, offers a wide variety of Wedding packages and venues. (2) Place, strategically located in Nusa Dua, close to the airport and easily accessible. (3) Promotion, marketing is done through social media, the official website, and positive client reviews across digital platforms. (4) Price, pricing is adjusted to the package type. (5) People, supported by a professional team wedding planners and hotel staff known for their friendliness and responsiveness. (6) Process, the booking and event execution Process is well structured, seamless, and client-friendly. (7) Physical Evidence, demonstrated through elegant design, event documentation, Promotional catalogs, and a polished digital presence. The main challenge in selling Wedding packages is the high level of competition in the hospitality and wedding destination industry in Bali. To overcome this, intensive Promotion becomes the key strategy both through the hotel’s sales and marketing team, as well as indirect Promotion via positive client reviews on social media, which have proven to significantly influence the perception of potential new customres.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Implementation, Marketing Mix, Wedding Package
Subjects:	Ilmu Ekonomi > Ilmu Manajemen > Pemasaran
Divisions:	Jurusan Administrasi Bisnis > Prodi D4 Manajemen Bisnis Internasional > Skripsi
Depositing User:	Ni Ketut Citra Dewi
Date Deposited:	28 Aug 2025 12:35
Last Modified:	28 Aug 2025 12:35
URI:	https://repository.pnb.ac.id/id/eprint/18036

Actions (login required)

View Item