Mahardika, Wayan Galih (2025) Pengembangan Brand Visual Identity untuk Meningkatkan Brand Awareness melalui Pendekatan Design Thinking pada UMKM Warung Online Mbok Kadek. Undergraduate thesis, Politeknik Negeri Bali.

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Abstract

This development research was motivated by the challenges faced by Warung Online Mbok Kadek, a culinary micro, small, and medium enterprise (MSME) that has marketed its products online since 2018. The lack of supporting visual identity elements beyond the logo has resulted in an inconsistent social media presence, making it difficult to build strong brand recognition and resulting in low audience engagement. In response to these challenges, the study employed the Design Thinking approach, encompassing the empathize, define, ideate, prototype, and test stages. These stages were complemented by the implementation of a brand campaign and evaluations involving the business owner, design and branding experts, and consumers. The research resulted in a new brand visual identity comprising a logo, color palette, typography, mascot, packaging stickers, and a slogan. These elements were implemented through a brand campaign to establish a more consistent and relevant brand image for the culinary sector, thereby strengthening brand awareness.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Brand Visual Identity, Design Thinking, Brand Awareness, Brand Campaign
Subjects: Ilmu Sosial Humaniora > Ilmu Sosial > Bidang Sosial Lain Yang Belum Tercantum
Divisions: Jurusan Administrasi Bisnis > Prodi D4 Manajemen Bisnis Internasional > Skripsi
Depositing User: Wayan Galih Mahardika
Date Deposited: 30 Aug 2025 10:20
Last Modified: 30 Aug 2025 10:20
URI: https://repository.pnb.ac.id/id/eprint/18406

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