Analysis of the Contribution of Offline and Online Travel Agents Reservation to Increase Room Occupancy at Novotel Bali Benoa

Rani, Indiana Sapta (2025) Analysis of the Contribution of Offline and Online Travel Agents Reservation to Increase Room Occupancy at Novotel Bali Benoa. Undergraduate thesis, Politeknik Negeri Bali.

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Abstract

The hospitality industry in Bali faced major challenges during the COVID-19 pandemic but is now steadily recovering. As competition among hotels increases, it becomes essential to optimize room distribution strategies, including partnerships with both offline and online travel agents. This study aims to analyze the contribution of offline and online travel agent reservations to increasing room occupancy at Novotel Bali Benoa and to identify which travel agents contribute the most. This research uses a descriptive qualitative method, with data collected through interviews, observation, documentation, and literature review. The findings reveal that both types of travel agents play a crucial role in supporting room occupancy; however, offline travel agents contributed more significantly in four out of five semesters studied. The top contributing offline agents are Hotelbeds, TUI, and Luxury Escapes, while Booking.com, Expedia, and Agoda are the leading contributors among online agents. The results of this study are expected to help hotel management develop more effective marketing and room distribution strategies.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Travel Agents, Online Travel Agents, Offline Travel Agents, Room Occupancy, Novotel Bali Benoa
Subjects:	Ilmu Sosial Humaniora Ilmu Sosial Humaniora > Ilmu Sosial
Divisions:	Jurusan Pariwisata > Prodi D4 Manajemen Bisnis Pariwisata > Skripsi
Depositing User:	Indiana Sapta Rani
Date Deposited:	30 Aug 2025 06:03
Last Modified:	30 Aug 2025 06:03
URI:	https://repository.pnb.ac.id/id/eprint/18417

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