Rudita, Putu Robby (2025) Analisis Perilaku Konsumen terhadap Keputusan Pembelian di Restoran Warunk Cuci Mata Hotel Grand Istana Rama Kuta. Undergraduate thesis, Politeknik Negeri Bali.

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Abstract

This study aims to analyze the influence of service quality, price, and promotion on consumer purchasing decisions at Warunk Cuci Mata Restaurant, Hotel Grand Istana Rama Kuta. The research employed a quantitative approach with data collected through questionnaires distributed to 82 respondents. Data were analyzed using multiple linear regression to examine the effect of independent variables on the dependent variable. The results indicate that service quality, price, and promotion have a positive and significant influence on purchasing decisions. These findings emphasize the importance of managing marketing strategies and maintaining service quality to enhance consumer satisfaction and purchasing decisions.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Kualitas Pelayanan, Harga, Promosi, Keputusan Pembelian, Restoran
Subjects: Ilmu Ekonomi
Divisions: Jurusan Pariwisata > Prodi D4 Manajemen Bisnis Pariwisata > Skripsi
Depositing User: Putu Robby Rudita
Date Deposited: 07 Sep 2025 09:28
Last Modified: 07 Sep 2025 09:28
URI: https://repository.pnb.ac.id/id/eprint/19672

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