Establishment of A Spa Business at Sadara Resort to Optimize Hotel Revenue

Sulistiyaningsih, Sulistiyaningsih (2025) Establishment of A Spa Business at Sadara Resort to Optimize Hotel Revenue. Masters thesis, Politeknik Negeri Bali.

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Abstract

The hospitality industry is a service sector that combines products and services to create satisfying experiences for guests. Among the various elements influencing guest satisfaction and hotel selection, facilities play a crucial role—particularly spa services, which are increasingly in demand. Sadara Resort, located in the Tanjung Benoa area of Nusa Dua, Bali, had its spa facilities operated by a third party under a partnership agreement following a renovation in 2015. This thesis project aims to establish an in-house spa at Sadara Resort as a strategic effort to maximize hotel revenue. The establishment of the spa was implemented using the Planning, Organizing, Actuating, and Controlling (POAC) management approach, ensuring a structured and guided process. The spa, branded as Ritual Spa, officially opened on March 17, 2024. In its first year of operation, Ritual Spa generated a gross operating profit of IDR 398.578.806, a significant increase compared to the previous year's profit of only IDR 111.602.066 under third-party management. This outcome highlights the positive impact of the in-house spa establishment on Sadara Resort’s overall revenue performance.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Business establishment, POAC Method, Revenue
Subjects:	Ilmu Sosial Humaniora > Ilmu Sosial
Divisions:	Jurusan Pariwisata > Prodi S2 Perencanaan Pariwisata > Tesis
Depositing User:	Sulistiyaningsih
Date Deposited:	11 Sep 2025 10:13
Last Modified:	11 Sep 2025 10:13
URI:	https://repository.pnb.ac.id/id/eprint/19994

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