Enhancing Room Rate through The Redevelopment of Hotel Facilities at Frii Bali Echo Beach

Henita, Henita (2025) Enhancing Room Rate through The Redevelopment of Hotel Facilities at Frii Bali Echo Beach. Masters thesis, Politeknik Negeri Bali.

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Abstract

This study examines strategies for increasing room rates through the redevelopment of hotel facilities at the FRii Bali Echo Beach Hotel. This research was driven by various challenges, including declining guest satisfaction, deteriorating property conditions, and an uncompetitive Average Daily Rate (ADR), despite the hotel's strong potential in the Canggu market. Adopting a qualitative research design supported by data triangulation, this study applied the POAC (Planning, Organizing, Actuating, and Controlling) framework to evaluate the redevelopment process and its impact on financial and operational performance. Data were collected through interviews, observations, focus group discussions, documentation, and pre- and post-redevelopment financial reports. The findings indicate that strategic facility redevelopment aligned with market demand not only improved the physical condition of the hotel asset but also significantly enhanced guest satisfaction, brand perception, and market competitiveness. Quantitative indicators show substantial improvements: ADR increased from IDR 428,930 to IDR 462,320 (+7.8%), occupancy increased from 88% to 89% (+1%), and total revenue for the six months increased from IDR 10.64 billion to IDR 12.89 billion (+21%). The study concluded that implementing a structured product development model based on POAC provides a sustainable strategy for hotels to maximize revenue, strengthen market position, and ensure long-term financial growth.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Hotel Redevelopment, Revenue Management, Average Daily Rate, POAC Framework, Hospitality Strategy
Subjects:	Ilmu Sosial Humaniora > Ilmu Sosial
Divisions:	Jurusan Pariwisata > Prodi S2 Perencanaan Pariwisata > Tesis
Depositing User:	Henita Henita
Date Deposited:	17 Sep 2025 01:51
Last Modified:	17 Sep 2025 01:51
URI:	https://repository.pnb.ac.id/id/eprint/21264

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