The Implementation of Online Platform Reservation to Increase Room Occupancy at Conrad Bali

Allixvalezka, Patricia Enriquetta (2024) The Implementation of Online Platform Reservation to Increase Room Occupancy at Conrad Bali. Undergraduate thesis, Politeknik Negeri Bali.

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Abstract

This research focused on the implementation of online platform reservation towards room occupancy to seek how the implementation has been done while formulating in detail regarding the significance of the contribution of online platform reservation and finding which platform has the biggest score of contributing to increasing room occupancy at Conrad Bali. The data collection method was done with observation, documentation, interviews, and literature study with the completion of using quantitative analysis technique, qualitative analysis, and also descriptive statistics from secondary data. The steps applied to the data analysis technique begin with a classic assumption test, multiple linear regression analysis, a hypothesis test using the SPSS 25 program, and descriptive statistics. It can be seen from the results that the implementation of three variables of Online Platform Reservation has been categorized as very well implemented, supported by the score of t counts on every variable that has a larger amount than the t table score. This also means a significant impact from the implementation of online platform reservation on room occupancy has occurred. Furthermore, the score of the F test is bigger than the F table. It indicates that there is a significant simultaneous impact between Online Travel Agent, Hotel Brand Website, and WhatsApp Business Account on room occupancy. According to the data collected from 2021 to 2023, the effective contribution of Online Travel Agents is 42,78% meanwhile, Hotel Brand Website is 28,11% and WhatsApp Business Account is 28,76%. Of those three Online Platform Reservations, the contribution of Online Travel Agent is the highest.

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